I have my own business of hair accessories and want to promote the company on the web. Any suggestio

My friend and I are starting our own hair accessories business and are looking to promote our little home based company on the web. What are your suggestions? Any advice? What are the steps to follow to be successful? Thanks

I have my own business of hair accessories and want to promote the company on the web. Any suggestions?

The most effective way to advertise on the Internet is

to first set up a website and publish its domain name

on major search directories such as Google.com,

Yahoo.com [at http://www.google.com/addurl/?...... and

MSN.com since 85% of Internet shoppers rely on these

search directories to provide them with goods and

services. In a sense, these search directories are a

very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage

fail to contain "generic" keywords, then anyone using

such "generic" queries will not be able to discover

your website. Your domain name [URL] of your website,

in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,

when observed and committed in designing of a website

with placement of various critical metatags that can

surely achieve a high search engine presence and

increase Internet traffic to your website. These

metatag strategies work well with published webpages

at Google and Yahoo.

Design: Should you create an extensive Flash-based

website, make sure to fill-in the property entries

such as the Title, Description and Keywords. Failing

to do so, leaves no hard HTML or ALT resource that can

be readily indexed by search robots. Also consider the

Internet audience and their incoming setup. For

example, if they are on analog/dialup, Flash webpages

take too long to load up and therefore analog users

will likely lose interest and discontinue entering the

Flash site. On the other hand, anyone on hi-speed DSL

lines, will welcome Flash pages which load quickly. So

before designing a pure Flash websitge, ask the simple

question, "Who's my end user - is he on dialup or

DSL?" And if you had to choose between these two users

for maximum marketability, then select analog users

since 80% of most resident users are still analog

Internet subscribers and pure HTML designed webpages

is best for them.

A non-Flash-based website which relies on hard text,

is far easier to be indexed by search robots. Limit

the use of stylized text saved as .gifs since as a

graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots

are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google

and Yahoo and it begins with the "Title" metag which

should consist of no more than 65 characters separated

by commas. The "Title" should describe in generic

terms, the goods and services, followed by a location

from which the resource is located, i.e., city, state.

The placement of a domain name which is not generic

within the "Title" is not appropriate, unless your

domain name is a major recognizable brand name.

The second metatag is the "Description" which is

usually 25-30 words to form a complete sentence which

best describes one's goods and services.

And the very last category - "Keywords" are also

somewhat limited to 15-16 words which can be plural

and compound in nature. Again, avoid multiple entries

which could be mistaken as "spamdexed entries" which

is defined as the loading, and submission of

repetitive words into a particular metatag category.

"Spamdexing" when discovered on a webpage and reported

to Google's spamreport.com can result in the

elimination of your website from their search

directory.

Here's an example of a very highly-placed website on

Google.com: Begin with the very "generic" search query

"sandwiches downtown los angeles," taking note to not

abbreviate Los Angeles to "LA" and of course, leave

out the parentheses ("). It will bring up some 2.4

million+ search results. Check out where "Nazos.net"

is ranked. It's on the SECOND FRONT [ranked 15]!

Again, Nazos.net's high web presence was achieved by

proper web design and placement of relevant metatags

according to Google's publication guidelines.

Good luck!

I have my own business of hair accessories and want to promote the company on the web. Any suggestions?

Find an experienced web devloper who can build you a web site and create a marketing plan for you. Make sure they are willing to work with your budget and make sure the marketing plan includes things like banner ads and Search Engine Optimization. A professionally designed site can make all the difference. Also look at a shopping cart program so customers can access you product instantly. People are less likely to call a phone number and place an order now a days.

I have my own business of hair accessories and want to promote the company on the web. Any suggestions?

I've recently started a new business directory called AdvertiseByFilm (www.advertisebyfilm.com) and it's possible it could assist you. I designed this website because when I started up my own IT company at the start of the year I couldn't find any places where I could afford to advertise, it was just too expensive. I therefore decided to build a website that would help other companies in the same situation. AdvertiseByFilm is a video advertising business directory designed to fight against the conventional high costs of advertising and make it available to companies of all sizes. The site allows you to list, advertise, and differentiate your business or website all in one place using video as well as text adverts. Furthermore all services are free of charge until at least the end of December, possibly longer if I can afford it as not many people have listed yet. You also don't need to upload video advertising to list your company. Obviously because it is a new directory it doesn't have a high page rank yet, like other longer established directories, but it never hurts to be listed. If you feel it is beneficial please pass on the word! Ian

I have my own business of hair accessories and want to promote the company on the web. Any suggestions?

First, develop a marketing strategy. Figure out who you're trying to sell to. Who is your competition? Why should they buy from you?

Next, target your audience. Create a website (everything from do-it-yourself to hire a designer). Make sure that the website addresses the strategy and differentiates you from the others. Also, consider NOT having a website, and selling your hair accessories to someone else to market/sell.

Build traffic. Besides listing your site in the normal places, you want to get the right traffic. Co-market with other websites selling related products.